Many times attempting to be cute or clever with your marketing or communications has just the opposite of the intended effect with your audience. Especially in the early days of trying to market a new thing. Just because you know what you’re talking about and are inside on the joke doesn't mean that the people you are trying to reach will get it or even know that it's meant to be a joke.
Be clear, not clever
Be clear, not clever
Be clear, not clever
Many times attempting to be cute or clever with your marketing or communications has just the opposite of the intended effect with your audience. Especially in the early days of trying to market a new thing. Just because you know what you’re talking about and are inside on the joke doesn't mean that the people you are trying to reach will get it or even know that it's meant to be a joke.